Understanding and Managing Customers

الغلاف الأمامي
Isobel Doole, Peter Lancaster, Robin Lowe
Financial Times Prentice Hall, 2005 - 340 من الصفحات
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Understanding and Managing Customers This book provides the foundation for students and people in business. Kevin Condron, Head of Public Sector Marketing, IBM UK competitive advantage through better customer management skills? Then Understanding and Managing Customers is the book for you. students and practitioners in the field. The book's accessible style and wide range of relevant cases and examples will also be of interest to those studying marketing more generally. Rita Carmouche, University of Huddersfield marketing degrees, Understanding and Managing Customers is also useful to HND students, those studying for the Chartered Institute of Marketing certificate, and practitioners in the early stages of their careers. This book provides a thorough understanding of the process and pitfalls of understanding and managing customers. Understanding and managing customers effectively is crucial for business success.

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