Mass Customization Strategies: Development of a Competence-based Framework for Identifying Different Mass Customization StrategiesLulu.com, 2007 - 279 من الصفحات Mass customization is a business concept for every organization. Mass customization is not simply understood as a business strategy, but also as a concept for supporting other business goals such as the operation of a mass or craft manufacturing business. This book presents seven different mass customization strategies and the competencies needed to successfully implement theses strategies. The findings presented with this book and doctoral dissertation are derived from case study research. The book documents 14 mass customization case studies and presents a new form of case study research, the industry research group. "Mass Customization Strategies" is recommended for researchers in the field of mass customization and customer integration as well as for managers and consultants. The author - Klaus Moser - is a Project Leader at Boston Consulting Group (BCG) and a research affiliate of the TUM Research Centre for Mass Customization & Customer Integration, Technische Universitaet Muenchen, Germany. |
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الصفحة xiii
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الصفحة 1
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المحتوى
Theoretical framework | 14 |
Literature reviews | 42 |
Empirical research design | 63 |
stages | 84 |
Mass customization case studies | 123 |
Dominant competencies for mass customization | 138 |
Appendix | 185 |
Mass customization strategies | 187 |
Companies investigated in the casebook project | 225 |
Case outline for the casebook project | 226 |
Members of the industry research group overview | 227 |
Members of the industry research group details | 228 |
Workshop participants of the industry research group | 229 |
Meeting rhythm of the industry research group | 230 |
Empirical data of the industry research group | 231 |
Model of a mass customization typology | 244 |
A mass customization typology | 196 |
Conclusions and limitations | 209 |
Appendix | 222 |
Applied search terms for the literature reviews | 224 |
References | 245 |
277 | |
عبارات ومصطلحات مألوفة
activities additional analysis applied approach areas authors basic Blecker builds casebook central Chapter Citation classification attributes companies competencies for mass comprehensive concept considered context contributions costs defined definition derived discussion documentation dominant competencies efficiency eight dominant competencies empirical et al evaluation examined examples existing factors field Figure firms flexible focus four framework further Germany identified implemented important increasing individual industry research group institute integration internal interviews involvement Italy List of competencies literature review logistics manufacturing mass customization business mass customization competencies mass customization strategies McKelvey meeting method modularity objective offer operational organizational organizations overview participants Piller planning presented product configuration relevant scheme selection shoes sources specific step structure study research systematics taxonomy term theoretical theory topic types typology understanding value chain variant workshop