...have volunteered an opportunity for a long-term relationship, the marketing situation can develop. 'By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to their marketing message,' says Seth Godin, Yahoo's direct marketing chief. According to Godin permission...

...Customers, he calls permission marketing "the way to make advertising work again." Permission Marketing. . . offers the consumer an opportunity to volunteer to...serves both consumers and marketers in a symbiotic exchange.46 I have to smile at the notion of calm, succinct, fearless marketers. The image that comes...

...Exkurs: Der Begriff Permission-Marketing ist von Seth Godin geprägt worden: „(Permission-Marketing), which offers the consumer an opportunity to volunteer...guarantees that consumers pay more attention to the market message. It allows marketers to teil their story calmly and succinctly, without fear of beeing...