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" Interruption Marketers spend all their time interrupting strangers, in an almost pitiful attempt to bolster popularity and capture attention. Permission Marketers spend as little time and money talking to strangers as they can. Instead they move as quickly... "
Managing Customer Relationships: A Strategic Framework - الصفحة 220
بواسطة Don Peppers, Martha Rogers - 2004 - عدد الصفحات: 528
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Seth Godin - 1999 - عدد الصفحات: 254
...dating apply, and so do many of the benefits. THE FIVE STEPS TO DATING YOUR CUSTOMER Every marketer must offer the prospective customer an incentive for...into prospects who choose to "opt in" to a series of communications. Second, using the attention offered by the consumer, the marketer offers a curriculum...
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Power Up Your Profits: 31 Days to Better Selling

Troy Waugh - 2005 - عدد الصفحات: 304
...Godin makes the distinction between traditional marketing and permission marketing clear when he says: "Interruption marketers spend all their time interrupting...into prospects who choose to 'opt in' to a series of communications." Joe James and David Coker of Coker James in Atlanta, Georgia, have used a permission...
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