 | Michael E. McGill, John W. Slocum - 1994 - عدد الصفحات: 310
...Pitts and D. Lei, Business Policy. St. Paul, MN: West Publishing Company, 1995. 14. M. Treaty and F. Wiersema, "Customer Intimacy and Other Value Disciplines," Harvard Business Review, January-February 1993, 90-91; 'Technology: J & J Unveils Contact Lenses That Are Disposable Daily," The Wall Street Journal,... | |
 | Steven P. Schnaars - 1998 - عدد الصفحات: 244
...Retailer Wins Customer Loyalty," Fortune, July 1 0, 1995, p. 72. i°Alster, "Penny- Wise," p. 49. "Michael Treacy and Fred Wiersema, "Customer Intimacy and Other...Disciplines," Harvard Business Review, January-February 1993, p. 86. 12Jacob, "How One Red Hot Retailer Wins," p. 73. 13Neil Weinberg, "Good News, Bad News Man,"... | |
 | Tor Jermud Larsen, Eugene McGuire - 1998 - عدد الصفحات: 468
...Practices," Group and Organization Management, Volume 19, no. 2, 1994, p. 171-202. Treacy, Michael and Fred Wiersema, "Customer Intimacy and Other Value...Disciplines," Harvard Business Review, January/February 1993, p. 84-93. Treacy, Michael and Fred Wiersema, The Discipline of Market Leaders, HarperCollins, 1995.... | |
 | Darlene Coker, Ed Del Gaizo, Kathleen A. Murray, Sandra L. Edwards - 1999 - عدد الصفحات: 242
...Pay Your Sales Force." Steinbrink, Harvard Business Review, July/Aug. 1978, p. 111. Treacy, Michael; and Fred Wiersema. "Customer Intimacy and Other Value...Business Review, January/February 1993, pp. 84-93. Vinchur, AJ, Schippmann, FS Switzer, III, and PL Roth. "A Meta-Analytic Review of Predictors of Job... | |
 | Dawn Iacobucci - 2001 - عدد الصفحات: 448
...Implications for Research and Practice," Journal of Marketing, vol. 54, no. 4 (1990), pp. 3-19. 12. Michael Treacy and Fred Wiersema, "Customer Intimacy and Other Value Disciplines," Harvard Business Review, vol. 71 (1993), pp. 84-93. 13. In reality, it is possible to excel in more than one value discipline.... | |
 | Sharon Zukin - 2004 - عدد الصفحات: 346
...Katz, "Triumph of the Swoosh." But on the business world's appreciation of Nike's R and D, see Michael Treacy and Fred Wiersema, "Customer Intimacy and Other..." Harvard Business Review, January-February 1993, 84—94. 34. Reeboks as a "fad, " Mick Jagger: Lois Therrien, "Reeboks: How Far Can a Fad Run?" Business... | |
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Treacy, Michael and Fred Wiersema, "Customer Intimacy and Other Value Disciplines," Harvard Business Review, January/February 1993, p. 