...implied by this wording (Stem and El-Ansary 1992, p. 1): . . . marketing channels can be viewed as sets of interdependent organizations involved in the...product or service available for use or consumption . . . Not only do marketing channels satisfy demand by supplying goods and services at the right place,...

...behavior patterns of business people. Marketing channels are defined as sets of interdependent groups involved in the process of making a product or service available for use, and the channel should be looked upon as a network that creates value through the generation of form,...

...explored. In fact, most scholars in the field describe distribution as a marketing channel and define it as the process of making a product or service available for use or consumption. The distribution channel performs the processes of ownership and physical transfer of goods and services....

...important decision that every firm must make is the structure of its marketing channel, defined as "sets of interdependent organizations involved in...product or service available for use or consumption" (Stern and El-Ansary, 1992). In particular, a firm must choose between an intermediated channel, where...

...firm is the study of marketing channels. Stern and El-Ansary (1988, p. 3) define marketing channels as "sets of interdependent organizations involved in...product or service available for use or consumption." Marketing channels involve not only the physical distribution of goods and services but also the series...

...businesses and households. A marketing channel can be defined as follows: A marketing channel is a set of interdependent organizations involved in the process...product or service available for use or consumption. The definition bears some explication. It first points out that a marketing channel is a set of interdependent...

...marketing, this has been defined as the problem of managing distribution channels, which marketers view as sets "of interdependent organizations involved in...product or service available for use or consumption by the consumer or industrial user."2" In simplest terms, "a distribution channel moves goods from...

...as cybermediaries. 22.6 The Emergence of Cybermediaries and the Marketing-Mix Marketing channels are sets of interdependent organizations involved in the...product or service available for use or consumption. (Kotler, 1997) As mentioned earlier, one of the most beneficial elements of the cyberspace is its research...

...should have interdependency1. They defined a marketing channel as follows-. Marketing channels are sets of interdependent organizations involved in the...product or service available for use or consumption. 13.2 Functions and Types of Distribution Channels 分销渠道的功能和型 卫3 · 2 · 卫F 皿皿C...

...beteiligten Akteure ins Zentrum der Betrachtung.432 "Marketing Channels" sind nach Stern und ElAnsary, "...sets of interdependent organizations involved...of making a product or Service available for use or consumption."433 Ein Marketing Channel umfasst somit: • vertikale Beziehungen, welche für den Austausch...