...found it exemplified ^ in the preceding section, we find that its point of view is patently single. It is not concerned with permanence, nor yet with beauty....effect. It regards a speech as a communication to a _specific audience, and holds its business to be the analysis and appreciation of the orator's method...

...line of cleavage between rhetoric and poetic," with his noted admonition that rhetorical criticism "is not concerned with permanence, nor yet with beauty. It is concerned with effect."6 However, even Wichelns admitted that scholars "cannot always divorce rhetorical criticism...

...Criticism, ed. Thomas R. Nilsen (New York: Random House, 1968), 4. 'Wichelns, 182. "Wichelns, 208. nor yet with beauty. It is concerned with effect....the orator's method of imparting his ideas to his hearers."7 He sought to establish a framework for such criticism. For two reasons we believe that it...

...found it exemplified in the preceding section, we find that its point of view is patently single. It is not concerned with permanence, nor yet with beauty....the orator's method of imparting his ideas to his hearers. Rhetoric, however, is a word that requires explanation; its use in connection with criticism...

...effect. He linked rhetorical criticism with the study of how effect is produced: rhetorical criticism "regards a speech as a communication to a specific...the orator's method of imparting his ideas to his hearers" (1980, p. 67). This is called neo- Aristotelian criticism because it uses the classical canons...

...modernism that was summed up in Herbert Wichelns's enduring claim, published in 1925, that rhetoric "is not concerned with permanence, nor yet with beauty. It is concerned with effect."54 Roosevelt explicitly compares himself with Lincoln: "It seldom helps to wonder how a statesman...