Health Communication in the New Media LandscapeJerry C. Parker, PhD, Esther Thorson, PhD Springer Publishing Company, 20/10/2008 - 496 من الصفحات "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
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... e-mail, text messaging, video clips, telephone calls, and even reminders sent by mail will work for others. If the appropriate tools do not exist, they should be developed in partnership with the health consumer. Empowerment means ...
... electronic media capability is occurring in dramatic fashion. E-mail, digital commerce, online television, cell phones, iPods, and the general integration of all traditional modes of mass communication onto the Internet have resulted in ...
... e-mail from WoelfelB! We thank this solid-gold individual from the bottom of our hearts. We also would like to express our heartfelt appreciation for the contributions of Kimberli Holtmeyer, Katrina Rowland, Deborah Taylor, and Erin ...
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