Health Communication in the New Media LandscapeJerry C. Parker, PhD, Esther Thorson, PhD Springer Publishing Company, 20/10/2008 - 496 من الصفحات "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
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... effects, advertising, media economics, and health communication and has edited six books. She has headed grant and research contracts totaling nearly $3 million. She is the only female fellow of the American Academy of Advertising. She ...
... effects are evident within this overall trend. For instance, relatively low birth rates during the late 1920s and early 1930s, the years of the Great Depression, meant that a relatively small number of people celebrated their 65th ...
... effect of creating mistrust of the health care system in African American communities still reverberates today. More ... effects on attitudes and behaviors (diffusion of innovation, social cognitive theory). A review by Hornik and ...
... effects on that population. Researchers have paid much more attention to media use and channel preferences of ethnic and racial groups and to the cultural relevance of health messages than they have to implementing and measuring health ...
... Effects Research This section synthesizes the results of recent mass media health communication campaigns that have sought to affect the knowledge levels, attitudes, and behaviors of members of U.S. racial and ethnic groups. (It should ...