Health Communication in the New Media LandscapeJerry C. Parker, PhD, Esther Thorson, PhD Springer Publishing Company, 20/10/2008 - 496 من الصفحات "This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
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... strategies for use of the mass media for improving health communication. In 1990, Dr. Parker received the Merit Award from the Arthritis Health Professions Association in recognition of “outstanding clinical scholarship in rheumatology ...
... Strategies for Reducing Racial and Cultural Disparities 41 María E. Len-Ríos Disparities and Inequities 42 Research on Health Communication and U.S. Racial/Ethnic Groups 43 Mass Media Health Campaigns for U.S. Ethnic/Racial Groups 44 ...
... Strategies of Knowledge Translation: A Knowledge Value Mapping Framework 341 Juan D. Rogers Knowledge Translation and the Definition of a Communication Agenda 342 Communities of Producer-Users in Need of Translation 348 Content and ...
... heath status. In addition, acceptance of public health strategies such as immunization can prevent acute disease, which puts extra strain on overburdened health systems. Communication of risk during acute events is a xxviii Foreword.
... strategies used to solve them vary widely. Indeed, each nation or society defines “health care” in its own way and develops its own diagnostic and treatment theories, practices, and tools to provide services that may range from cures to ...