Pocket, 2007 - 228 من الصفحات
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.
ما يقوله الناس - كتابة مراجعة
LibraryThing Reviewمعاينة المستخدمين - markdeo - LibraryThing
Explains his concepts best in this must read. Great insight into Amazon & Yahoo. Brilliant insight into building a relationship with the customer. Great info on Opt-in email from a management ... قراءة التقييم بأكمله
LibraryThing Reviewمعاينة المستخدمين - jonmodene - LibraryThing
His "magnum opus"? The foundation of all of his other weirdly title books about marketing. And a very, very valuable business book. Numbers? Ratings? Hits? No - according to Seth Godin one metric that ... قراءة التقييم بأكمله