Permission Marketing

الغلاف الأمامي
Pocket, 2007 - 228 من الصفحات
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.

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LibraryThing Review

معاينة المستخدمين  - markdeo - LibraryThing

Explains his concepts best in this must read. Great insight into Amazon & Yahoo. Brilliant insight into building a relationship with the customer. Great info on Opt-in email from a management ... قراءة التقييم بأكمله

LibraryThing Review

معاينة المستخدمين  - jonmodene - LibraryThing

His "magnum opus"? The foundation of all of his other weirdly title books about marketing. And a very, very valuable business book. Numbers? Ratings? Hits? No - according to Seth Godin one metric that ... قراءة التقييم بأكمله

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نبذة عن المؤلف (2007)

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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