Permission Marketing

الغلاف الأمامي
Pocket, 2007 - 228 من الصفحات
2 مراجعات
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Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.

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نبذة عن المؤلف (2007)

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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