Tourism Marketing: A Collaborative Approach

الغلاف الأمامي
Channel View Publications, 2005 - 383 من الصفحات
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

من داخل الكتاب

 

المحتوى

Collaboration and Tourism
3
A New Marketing Paradigm
19
Situation Analysis
54
Tourism Marketing Planning Implementation and Control
88
Concepts and Theories
131
Types and Stages of Interorganisational Collaboration
152
Collaborative Effectiveness and Interorganisational
188
Global Airline Alliances
225
Hotel Consortia
260
Destination Collaboration
284
Conclusions
323
References
362
Index
376
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

Tourism Marketing: A Collaborative Approach
<span dir=ltr>Alan Fyall</span>‏,<span dir=ltr>Brian Garrod</span>‏
معاينة محدودة - 2004
Tourism Marketing: A Collaborative Approach
<span dir=ltr>Alan Fyall</span>‏,<span dir=ltr>Brian Garrod</span>‏
عرض مقتطف - 2005
Tourism Marketing
<span dir=ltr>Dr. Alan Fyall</span>‏
لا تتوفر معاينة
عرض جميع المقتطفات »

عبارات ومصطلحات مألوفة

achieve activities adoption Air France analysis argue ation benefits Best Western brand British Airways Chapter co-branding collaborative advantage collaborative form collaborative marketing collaborative marketing strategies competing competitive and collaborative competitors consortium convenor cost destination marketing economic environment example existing focus forms of collaboration global airline alliances globalisation goals groups growth hotel consortia identified impact implementation independent hotels individual integration inter-organisational collaboration international airlines involved isation issues joint Lufthansa major market orientation marketing mix marketing paradigm marketing planning marketing planning process networks Oneworld operation Opodo organisation's Palmer participants partners partnership PEST analysis potential problem domain relational relationship marketing sector Selin share SkyTeam stage stakeholders Star Alliance strategic alliances strategic marketing planning strategic tourism marketing structures success suggest Sunshine Coast target tion tourism destination tourism industry tourism marketing planning tourism product value chain Wood and Gray

مراجع لهذا الكتاب

نبذة عن المؤلف (2005)

Alan Fyall is Associate Dean of Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, and is a member of the University of Central Florida's National Center for Integrated Coastal Research. His current research interests relate to coastal tourism and destination resilience in Florida and the Caribbean. Alan currently teaches International Tourism Management and Destination Marketing & Management and to date has examined 27 PhDs in the UK, India, France, South Africa, Australia, Hong Kong and Malaysia. He has organized a number of international conferences and workshops for academic, professional and governmental audiences and is frequently invited to deliver keynote addresses. He is the editor of Elsevier's Journal of Destination Marketing & Management and sits on the editorial boards of many leading journals.

معلومات المراجع

العنوانTourism Marketing: A Collaborative Approach
المجلد 18 من Aspects of tourism
Tourism Marketing: A Collaborative Approach
المؤلفونAlan Fyall, Brian Garrod
الإصدارمزود بصور توضيحية
الناشرChannel View Publications, 2005
رقم ISBN (الرقم الدولي المعياري للكتاب)187315089X, 9781873150894
عدد الصفحات383 من الصفحات
  
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