Tourism Marketing: A Collaborative ApproachChannel View Publications, 2005 - 383 من الصفحات This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration. |
من داخل الكتاب
النتائج 1-5 من 90
الصفحة iii
... Marketing : A New Marketing Paradigm Introduction Components of Marketing Definitions of Marketing Emerging Relational Perspectives on Marketing The Marketing of Tourism Collaboration : A New Marketing Paradigm ? Part 2 : Strategic Tourism ...
... Marketing : A New Marketing Paradigm Introduction Components of Marketing Definitions of Marketing Emerging Relational Perspectives on Marketing The Marketing of Tourism Collaboration : A New Marketing Paradigm ? Part 2 : Strategic Tourism ...
الصفحة v
... Tourism Industry 11 Conclusions The Collaborative Strategic Tourism Marketing Planning Process ... Situational Analysis Strategic Tourism Marketing Planning 323 323 325 .. 338 Strategic Tourism Marketing Implementation and Control . 346 ...
... Tourism Industry 11 Conclusions The Collaborative Strategic Tourism Marketing Planning Process ... Situational Analysis Strategic Tourism Marketing Planning 323 323 325 .. 338 Strategic Tourism Marketing Implementation and Control . 346 ...
الصفحة vii
عذرًا، محتوى هذه الصفحة مقيَّد.
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الصفحة ix
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الصفحة x
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المحتوى
Collaboration and Tourism | 3 |
A New Marketing Paradigm | 19 |
Situation Analysis | 54 |
Tourism Marketing Planning Implementation and Control | 88 |
Concepts and Theories | 131 |
Types and Stages of Interorganisational Collaboration | 152 |
Collaborative Effectiveness and Interorganisational | 188 |
Global Airline Alliances | 225 |
Hotel Consortia | 260 |
Destination Collaboration | 284 |
Conclusions | 323 |
362 | |
376 | |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
achieve activities adoption Air France analysis argue ation benefits Best Western brand British Airways Chapter co-branding collaborative advantage collaborative form collaborative marketing collaborative marketing strategies competing competitive and collaborative competitors consortium convenor cost destination marketing economic environment example existing focus forms of collaboration global airline alliances globalisation goals groups growth hotel consortia identified impact implementation independent hotels individual integration inter-organisational collaboration international airlines involved isation issues joint Lufthansa major market orientation marketing mix marketing paradigm marketing planning marketing planning process networks Oneworld operation Opodo organisation's Palmer participants partners partnership PEST analysis potential problem domain relational relationship marketing sector Selin share SkyTeam stage stakeholders Star Alliance strategic alliances strategic marketing planning strategic tourism marketing structures success suggest Sunshine Coast target tion tourism destination tourism industry tourism marketing planning tourism product value chain Wood and Gray