Power Up Your Profits: 31 Days to Better SellingJohn Wiley & Sons, 21/01/2005 - 304 من الصفحات Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs. |
المحتوى
1 | |
Part Two Target Better Clients | 59 |
Part Three Better Selling Helps Your Clients | 135 |
Part Four Power Tools for Better Selling | 173 |
Part Five All Selling Is Personal Selling | 229 |
Part Six Extend Your Profits | 295 |
Notes | 331 |
Bibliography | 337 |
339 | |
طبعات أخرى - عرض جميع المقتطفات
Power Up Your Profits: 31 Days to Better Selling <span dir=ltr>Troy Waugh</span> لا تتوفر معاينة - 2005 |
Power Up Your Profits: 31 Days to Better Selling <span dir=ltr>Troy Waugh</span> لا تتوفر معاينة - 2004 |
عبارات ومصطلحات مألوفة
accounting firms accounting services advertising attorneys attract audit Bailey Browne BDO Seidman benefits best clients better Bill Bill Jenkins Bob Gaida build clients communication compete competition consulting contacts cost CPA firms create Crowe Chizek customers decision develop employees existing clients fees Fingland firm’s focus focused going Harvey Mackay hire important industry interest investment keep Ken Blanchard KPMG Kruse leads listen managing partner marketing and sales marketing budget marketing program meet Mike Kruse Moss Adams newsletter niche percent permission marketing person potential practice professional profits proposal questions Rainmaker Academy referral sources relationship revenue RSM McGladrey SALES LEADER Sarbanes-Oxley Act says sellers selling seminar Seth Godin skills staff members strategy success talk target tell Terry Orr things today’s trust
مقاطع مشهورة
الصفحة 11 - I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.