Power Up Your Profits: 31 Days to Better Selling

الغلاف الأمامي
John Wiley & Sons, 21‏/01‏/2005 - 304 من الصفحات
0 مراجعات
لا تتحقّق Google من المراجعات، ولكنها تتحقّق من المحتوى المزيّف وتزيله في حال رصده.
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

من داخل الكتاب

ما يقوله الناس - كتابة مراجعة

لم نعثر على أي مراجعات في الأماكن المعتادة.

المحتوى

Part One Better Selling Starts with You
1
Part Two Target Better Clients
59
Part Three Better Selling Helps Your Clients
135
Part Four Power Tools for Better Selling
173
Part Five All Selling Is Personal Selling
229
Part Six Extend Your Profits
295
Notes
331
Bibliography
337
Index
339
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

مقاطع مشهورة

الصفحة 27 - Most people give up just when they're about to achieve success. They quit on the one-yard line. They give up at the last minute of the game one foot from a winning touchdown.
الصفحة 122 - Method goes far to prevent trouble in business ; for it makes the task easy, hinders confusion, saves abundance of time, and instructs those that have business depending, what to do, and what to hope.
الصفحة 277 - When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.
الصفحة 69 - You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
الصفحة 11 - I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.
الصفحة 143 - We are all salesmen, every day of our lives. We are selling our ideas, our plans, our enthusiasm to those with whom we come in contact.
الصفحة 245 - Patience is a most necessary qualification for business ; many a man would rather you heard his story, than granted his request. One must seem to hear the unreasonable demands of the petulant, unmoved, and the tedious details of the dull, untired. That is the least price that a man must pay for a high station.
الصفحة 23 - Any fact facing us is not as important as our attitude toward it, for that determines our success or failure.
الصفحة 43 - But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

نبذة عن المؤلف (2005)

Troy Waugh, CPA, is author of numerous articles published in Accounting Today, the Practical Accountant, and many newsletters. One of the most sought-after speakers on sales and marketing professional services in the country, he is a leading marketing and sales consultant to the accounting industry. Waugh's experienced team of consultants has helped firms add more than $500 million in new business through its consulting, training, and alliance services. Waugh is the founder of The Rainmaker Academy, the leading sales and marketing training course in the United States and Western Europe. Its graduates have attracted more than $300 million to their firms as a result of this program.

معلومات المراجع