Power Up Your Profits: 31 Days to Better SellingJohn Wiley & Sons, 21/01/2005 - 304 من الصفحات Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs. |
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الصفحة x
... important that our clients maintain a desirable balance between their personal and professional lives. While our consulting programs will certainly help increase the number of golden eggs in your basket, we'll also pay specific ...
... important that our clients maintain a desirable balance between their personal and professional lives. While our consulting programs will certainly help increase the number of golden eggs in your basket, we'll also pay specific ...
الصفحة xvii
... important that people who work with me know my values. When prospects know the “unwatered-down” version, they can make a more informed decision based on truth, rather than some meaningless mist. This book is written to help you become a ...
... important that people who work with me know my values. When prospects know the “unwatered-down” version, they can make a more informed decision based on truth, rather than some meaningless mist. This book is written to help you become a ...
الصفحة xxi
... important, I have learned from key clients of Waugh & Co. Kevin Poppen, president of The Enterprise Network, an alliance of leading CPA firms, has made many special contributions and observations. I owe a special debt to several other ...
... important, I have learned from key clients of Waugh & Co. Kevin Poppen, president of The Enterprise Network, an alliance of leading CPA firms, has made many special contributions and observations. I owe a special debt to several other ...
الصفحة 4
... important to their companies. Yet despite the fact that the companies surveyed averaged $280 million a year in revenues, only 37 percent had a VP of marketing or the equivalent. These companies are typical of an MBA approach to ...
... important to their companies. Yet despite the fact that the companies surveyed averaged $280 million a year in revenues, only 37 percent had a VP of marketing or the equivalent. These companies are typical of an MBA approach to ...
الصفحة 6
... important area where permission marketing applies. It can take a long time to turn prospects into clients, and you need their permission to make this conversion go smoothly. This occurs for several reasons, not least of which is the ...
... important area where permission marketing applies. It can take a long time to turn prospects into clients, and you need their permission to make this conversion go smoothly. This occurs for several reasons, not least of which is the ...
المحتوى
1 | |
Part Two Target Better Clients | 59 |
Part Three Better Selling Helps Your Clients | 135 |
Part Four Power Tools for Better Selling | 173 |
Part Five All Selling Is Personal Selling | 229 |
Part Six Extend Your Profits | 295 |
Notes | 331 |
Bibliography | 337 |
Index | 339 |
طبعات أخرى - عرض جميع المقتطفات
Power Up Your Profits: 31 Days to Better Selling <span dir=ltr>Troy Waugh</span> لا تتوفر معاينة - 2005 |
Power Up Your Profits: 31 Days to Better Selling <span dir=ltr>Troy Waugh</span> لا تتوفر معاينة - 2004 |
عبارات ومصطلحات مألوفة
accounting firms accounting services advertising attorneys attract audit Bailey Browne BDO Seidman benefits best clients better Bill Bill Jenkins Bob Gaida build clients communication compete competition consulting contacts cost CPA firms create Crowe Chizek customers decision develop employees existing clients fees Fingland firm’s focus focused going Harvey Mackay hire important industry interest investment keep Ken Blanchard KPMG Kruse leads listen managing partner marketing and sales marketing budget marketing program meet Mike Kruse Moss Adams newsletter niche percent permission marketing person potential practice professional profits proposal questions Rainmaker Academy referral sources relationship revenue RSM McGladrey SALES LEADER Sarbanes-Oxley Act says sellers selling seminar Seth Godin skills staff members strategy success talk target tell Terry Orr things today’s trust
مقاطع مشهورة
الصفحة 27 - Most people give up just when they're about to achieve success. They quit on the one-yard line. They give up at the last minute of the game one foot from a winning touchdown.
الصفحة 122 - Method goes far to prevent trouble in business ; for it makes the task easy, hinders confusion, saves abundance of time, and instructs those that have business depending, what to do, and what to hope.
الصفحة 277 - When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.
الصفحة 69 - You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
الصفحة 11 - I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.
الصفحة 143 - We are all salesmen, every day of our lives. We are selling our ideas, our plans, our enthusiasm to those with whom we come in contact.
الصفحة 245 - Patience is a most necessary qualification for business ; many a man would rather you heard his story, than granted his request. One must seem to hear the unreasonable demands of the petulant, unmoved, and the tedious details of the dull, untired. That is the least price that a man must pay for a high station.
الصفحة 23 - Any fact facing us is not as important as our attitude toward it, for that determines our success or failure.
الصفحة 43 - But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.