 | Norton Paley - 1999 - عدد الصفحات: 450
...POSITIONING Overview; Al Reis and Jack Trout popularized positioning during the 1980s as the following "Not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product to the mind of the prospect." Professor Philip Kotler... | |
 | Deborah Killough McGuire, Donald E. McGuire - 2001 - عدد الصفحات: 260
...working with angry, resistant parents. Positioning begins with a product (Ries & Trout, 1986l. "But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect" (p. 2l. Through positioning,... | |
 | James M. Hulbert, Noel Capon, Nigel Piercy - 2003 - عدد الصفحات: 382
...positioning (Figure 5.2). Ries and Trout capture the complexity of developing positioning when they state, "Positioning is not what you do to a product — positioning is what you do to the mind of the prospect."30 In developing positioning strategy, we also recommend developing a common framework... | |
 | Jon Groucutt, Peter Leadley, Patrick Forsyth - 2004 - عدد الصفحات: 564
...with a product. A piece of merchandise, a service, a company, an institution, or even a person.... But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.' As the above demonstrates,... | |
 | 2004 - عدد الصفحات: 628
...dianggap sebagai "penemu" positioning. Al Ries dan Jack Trout mengatakan, "...positioning /s not whatyou do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect" Intinya, positioning adalah... | |
 | Hermawan Kartajaya - 2005 - عدد الصفحات: 224
...pencetus istilah ini sendiri, Al Ries dan JackTrout mendefinisikan positioning sebagai berikut, ".. .positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect." Intinya, pos/Y/on/ngadalah... | |
 | Jochen Hensle - 2007 - عدد الصفحات: 137
...nichtfunktionalen Attributen das wichtigste Kapital des Unternehmens sein.47 2.1.1 Allgemeiner Definitionsansatz „Positioning is not what you do to a product. Positioning is what you do to the mind of a prospect!"48 Diese Aussage treffen Jack Trout und AI Ries in ihrer Abhandlung über die Positionierung... | |
 | Stephanie Caroline Kiendl - 2007 - عدد الصفحات: 406
...Meffert/Burmann 2002c, S. 78). Ries/Trout beschreiben die Markenpositionierung folgendermaßen: „(...) positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect" (Ries/Trout 1986, S. 2).... | |
 | Nicole Matthews, Nickianne Moody - 2007 - عدد الصفحات: 222
...a product. A piece of merchandise, a service, a company, an institution or even a person . . . But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect (Ries and Trout 2001, 2).... | |
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But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. 
