Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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... Provide your email again so we can register this ebook and send you more of what you like to read. You will continue to receive exclusive offers in your inbox. ALSO BY SETH GODIN The Information Please Business Almanac The.
... Provide your email again so we can register this ebook and send you more of what you like to read. You will continue to receive exclusive offers in your inbox. ALSO BY SETH GODIN The Information Please Business Almanac The.
الصفحة
... what your own life is like as a consumer within that economy. As a consumer, you now inhabit an endlessly expanding universe of new offers, urgent solicitations, priceoff promotions, and moneyback guarantees. This is the mass production ...
... what your own life is like as a consumer within that economy. As a consumer, you now inhabit an endlessly expanding universe of new offers, urgent solicitations, priceoff promotions, and moneyback guarantees. This is the mass production ...
الصفحة
... What I had suspected at Spinnaker was proven true. Advertising wasn't working very well. It wasn't easily measured or tested. It wasn't predictable. And it was expensive. For the last six years I've been a student of how companies deal ...
... What I had suspected at Spinnaker was proven true. Advertising wasn't working very well. It wasn't easily measured or tested. It wasn't predictable. And it was expensive. For the last six years I've been a student of how companies deal ...
الصفحة
... what they were supposed to do. They increased usage, and they cut churn. A couple of years ago, after forming a company to build the technology and, more important, the techniques necessary to do these extraordinarily successful ...
... what they were supposed to do. They increased usage, and they cut churn. A couple of years ago, after forming a company to build the technology and, more important, the techniques necessary to do these extraordinarily successful ...
الصفحة
... what millions of marketers at millions of companies were doing, or were about to do. I'd gone from spending oodles of money in traditional advertising to building something completely different, vastly more efficient, and measurably ...
... what millions of marketers at millions of companies were doing, or were about to do. I'd gone from spending oodles of money in traditional advertising to building something completely different, vastly more efficient, and measurably ...
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne
معلومات المراجع
| العنوان | Permission Marketing: Turning Strangers Into Friends And Friends Into Customers |
| المؤلف | Seth Godin |
| الإصدار | معاد طباعته |
| الناشر | Simon and Schuster, 2012 |
| رقم ISBN (الرقم الدولي المعياري للكتاب) | 1471105776, 9781471105777 |
| عدد الصفحات | 256 من الصفحات |
| تصدير الاقتباس | BiBTeX EndNote RefMan |