Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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الصفحة
... Permission Marketing” Turning Strangers into Friends, and Friends into Customers SETH GODIN Vice-President, Direct Marketing, Yahoo! SIMON & SCHUSTER Thank you for downloading this Simon & Schuster ebook. Join Front Cover.
... Permission Marketing” Turning Strangers into Friends, and Friends into Customers SETH GODIN Vice-President, Direct Marketing, Yahoo! SIMON & SCHUSTER Thank you for downloading this Simon & Schuster ebook. Join Front Cover.
الصفحة
... Godin. Permission MarketingTM Turning Strangers into Friends, and Friends into Customers SETH GODIN VicePresident, Direct Marketing, Yahoo! SIMON & SCHUSTER SIMON & SCHUSTER Rockefeller Center 1230 Avenue of the Americas.
... Godin. Permission MarketingTM Turning Strangers into Friends, and Friends into Customers SETH GODIN VicePresident, Direct Marketing, Yahoo! SIMON & SCHUSTER SIMON & SCHUSTER Rockefeller Center 1230 Avenue of the Americas.
الصفحة
... of Simon & Schuster Inc. “Permission Marketing” is a registered trademark of Yahoo! Inc., used under license. ISBN 0684836335 ISBN: 9780684836331 eISBN: 9780684836331 This book is dedicated to Jerry Shereshewsky, visionary, apostle to.
... of Simon & Schuster Inc. “Permission Marketing” is a registered trademark of Yahoo! Inc., used under license. ISBN 0684836335 ISBN: 9780684836331 eISBN: 9780684836331 This book is dedicated to Jerry Shereshewsky, visionary, apostle to.
الصفحة
... Yahoo!, the largest independent site on the Internet. After spending years developing and implementing many of the techniques described in this book, my colleagues and I now have the opportunity to apply our learning on a much larger ...
... Yahoo!, the largest independent site on the Internet. After spending years developing and implementing many of the techniques described in this book, my colleagues and I now have the opportunity to apply our learning on a much larger ...
الصفحة
عذرًا، محتوى هذه الصفحة مقيَّد.
عذرًا، محتوى هذه الصفحة مقيَّد.
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne