Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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... Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started-Focus on Share of Customer, Not Market Share FIVE How Frequency Builds Trust and Permission Facilitates Frequency The SIX Five Levels of Permission ...
... Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started-Focus on Share of Customer, Not Market Share FIVE How Frequency Builds Trust and Permission Facilitates Frequency The SIX Five Levels of Permission ...
الصفحة
... advertising. In the old days selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the arrival of the mass production economy that changed all this. The modern economy was ...
... advertising. In the old days selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the arrival of the mass production economy that changed all this. The modern economy was ...
الصفحة
... advertising our new products . Amazingly enough , this little start - up ranked among the two hundred largest advertisers in the country in 1984 . Armed with millions of dollars of ad money , I ran ads in People and dozens of other ...
... advertising our new products . Amazingly enough , this little start - up ranked among the two hundred largest advertisers in the country in 1984 . Armed with millions of dollars of ad money , I ran ads in People and dozens of other ...
الصفحة
... advertising shmoozefests. The good news was that the advertising bought us distribution. We were picked up by Radio Shack, Lechmere, Target, and Kmart. Within a year we were the leader in a zero-billion-dollar market. The bad news ...
... advertising shmoozefests. The good news was that the advertising bought us distribution. We were picked up by Radio Shack, Lechmere, Target, and Kmart. Within a year we were the leader in a zero-billion-dollar market. The bad news ...
الصفحة
... Advertising wasn't working very well . It wasn't easily measured or tested . It wasn't predictable . And it was expensive . For the last six years I've been a student of how companies deal with advertising and a practitioner of how they ...
... Advertising wasn't working very well . It wasn't easily measured or tested . It wasn't predictable . And it was expensive . For the last six years I've been a student of how companies deal with advertising and a practitioner of how they ...
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
The SIX Five Levels of Permission | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Amazon Amazon.com American Airlines American Express anticipated asset audience banners benefits brand trust build catalog clutter commercial companies consumer cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars e-mail e-mail address earn example focus focused frequency frequent flier give H&R Block huge hundred Imgis incentive increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission magazine marketing campaign marketing messages mass marketing mass media million offer one-to-one marketing opportunity opt-in Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend targeted techniques there's upgrade users Value America Yahoo Yoyodyne