Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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الصفحة
... cost of engaging any single consumer in a separate, individual dialogue. Today, however, because of interactive technology, it has become costefficient once again to conduct individual dialogues, even with millions of consumers—one ...
... cost of engaging any single consumer in a separate, individual dialogue. Today, however, because of interactive technology, it has become costefficient once again to conduct individual dialogues, even with millions of consumers—one ...
الصفحة
... company that will be remembered as being years ahead of its time) hired my colleagues and me to build a promotion for their fledgling online service. Prodigy had two significant problems. The first was that it cost them hundreds.
... company that will be remembered as being years ahead of its time) hired my colleagues and me to build a promotion for their fledgling online service. Prodigy had two significant problems. The first was that it cost them hundreds.
الصفحة
... cost them hundreds of dollars to get a new member, yet the average member was staying only a few months before quitting the service. The second was that they were charging a flat fee, but many customers were using the service so much ...
... cost them hundreds of dollars to get a new member, yet the average member was staying only a few months before quitting the service. The second was that they were charging a flat fee, but many customers were using the service so much ...
الصفحة
عذرًا، محتوى هذه الصفحة مقيَّد.
عذرًا، محتوى هذه الصفحة مقيَّد.
الصفحة
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المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne