Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

الغلاف الأمامي
Simon and Schuster, 11‏/12‏/2012 - 256 من الصفحات
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

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Foreword by Don Peppers
ONE The Marketing Crisis That Money Wont Solve
TWO Permission MarketingThe Way to Make Advertising Work
THREE The Evolution of Mass Advertising
FIVE How Frequency Builds Trust and Permission Facilitates
SIX The Five Levels of Permission
SEVEN Working with Permission as a Commodity
EIGHT Everything You Know About Marketing on the Web
NINE Permission Marketing in the Context of the
TEN Case Studies
ELEVEN How to Evaluate a Permission Marketing Program
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نبذة عن المؤلف (2012)

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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