Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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... millions of consumers—one customer at a time. Interactive technology means that marketers can inexpensively engage consumers in onetoone relationships fueled by twoway “conversations”—conversations played out with mouse clicks on a ...
... millions of consumers—one customer at a time. Interactive technology means that marketers can inexpensively engage consumers in onetoone relationships fueled by twoway “conversations”—conversations played out with mouse clicks on a ...
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... million, to be specific. And everyone around me applauded. In 1983 Spinnaker Software emerged as the bestfunded software startup in history. With more than $17 million in venture money (including about $6 million from the sages at ...
... million, to be specific. And everyone around me applauded. In 1983 Spinnaker Software emerged as the bestfunded software startup in history. With more than $17 million in venture money (including about $6 million from the sages at ...
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... millions of dollars to advertise a product on the network television coverage of the Olympics. Publishers with established brandname authors had no idea which individuals were buying their books and had to start their marketing and ...
... millions of dollars to advertise a product on the network television coverage of the Olympics. Publishers with established brandname authors had no idea which individuals were buying their books and had to start their marketing and ...
الصفحة
... million people ended up participating in this promotion. If you entered it, you were half as likely to quit Prodigy ... millions of marketers at.
... million people ended up participating in this promotion. If you entered it, you were half as likely to quit Prodigy ... millions of marketers at.
الصفحة
... millions of marketers at millions of companies were doing, or were about to do. I'd gone from spending oodles of money in traditional advertising to building something completely different, vastly more efficient, and measurably more ...
... millions of marketers at millions of companies were doing, or were about to do. I'd gone from spending oodles of money in traditional advertising to building something completely different, vastly more efficient, and measurably more ...
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne