Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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... a subscriber? Provide your email again so we can register this ebook and send you more of what you like to read. You will continue to receive exclusive offers in your inbox. ALSO BY SETH GODIN The Information Please Business Almanac The.
... a subscriber? Provide your email again so we can register this ebook and send you more of what you like to read. You will continue to receive exclusive offers in your inbox. ALSO BY SETH GODIN The Information Please Business Almanac The.
الصفحة
... offer some type of payment or benefit in return for the consumer's permission. In a noninteractive world this would be the kind of crazy, totally impractical idea that you might be tempted to chalk up to the idle musings of an ...
... offer some type of payment or benefit in return for the consumer's permission. In a noninteractive world this would be the kind of crazy, totally impractical idea that you might be tempted to chalk up to the idle musings of an ...
الصفحة
... offers, urgent solicitations, priceoff promotions, and moneyback guarantees. This is the mass production economic system carried to its logical extreme—businesses all trying to find more customers for an everwidening array of more ...
... offers, urgent solicitations, priceoff promotions, and moneyback guarantees. This is the mass production economic system carried to its logical extreme—businesses all trying to find more customers for an everwidening array of more ...
الصفحة
... Offer a coupon or a cash incentive. Play a game. Accumulate points. Sponsor a contest or a drawing. But whatever you do, however you do it, if you get your prospect's permission to sell to him, you have won a valuable asset, an asset no ...
... Offer a coupon or a cash incentive. Play a game. Accumulate points. Sponsor a contest or a drawing. But whatever you do, however you do it, if you get your prospect's permission to sell to him, you have won a valuable asset, an asset no ...
الصفحة
... offer to be acquired by Yahoo!, the largest independent site on the Internet. After spending years developing and implementing many of the techniques described in this book, my colleagues and I now have the opportunity to apply our ...
... offer to be acquired by Yahoo!, the largest independent site on the Internet. After spending years developing and implementing many of the techniques described in this book, my colleagues and I now have the opportunity to apply our ...
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne