Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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الصفحة
... attention—the time you have available to “pay attention”—is an increasingly scarce resource. And, in any free economy, when resources become scarcer they command higher prices. Now, to some of us this might appear to be a simple ...
... attention—the time you have available to “pay attention”—is an increasingly scarce resource. And, in any free economy, when resources become scarcer they command higher prices. Now, to some of us this might appear to be a simple ...
الصفحة
... pay attention for an instant. And make no mistake about it, your constant attention is demanded. Every idle moment you possess is seen by some business somewhere as an opportunity to interrupt you and demand more of your attention ...
... pay attention for an instant. And make no mistake about it, your constant attention is demanded. Every idle moment you possess is seen by some business somewhere as an opportunity to interrupt you and demand more of your attention ...
الصفحة
... pay attention to their selling messages. A business can now ask a consumer directly if he'd like more information and then deliver it. A business can now reward a consumer for receiving and acknowledging its message, ensuring that the ...
... pay attention to their selling messages. A business can now ask a consumer directly if he'd like more information and then deliver it. A business can now reward a consumer for receiving and acknowledging its message, ensuring that the ...
الصفحة
عذرًا، محتوى هذه الصفحة مقيَّد.
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الصفحة
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المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne