Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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الصفحة
... sell a consumer something in the future is simply to get his or her permission in advance. You'll do this by ... selling process. Perhaps the consumer will give his permission because he is volunteering to learn more about a particular ...
... sell a consumer something in the future is simply to get his or her permission in advance. You'll do this by ... selling process. Perhaps the consumer will give his permission because he is volunteering to learn more about a particular ...
الصفحة
... selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the ... sell. As a business, if you do it right, the dialogue and involvement of a customer will lead to customer loyalty ...
... selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the ... sell. As a business, if you do it right, the dialogue and involvement of a customer will lead to customer loyalty ...
الصفحة
... selling—the more likely the customer will be to remain loyal to you, rather than going to the trouble of switching this collaborative activity to one of your competitors. For the business, this might seem like a lot of effort just to sell ...
... selling—the more likely the customer will be to remain loyal to you, rather than going to the trouble of switching this collaborative activity to one of your competitors. For the business, this might seem like a lot of effort just to sell ...
الصفحة
... sell them things—to get them to pay attention to their selling messages. A business can now ask a consumer directly if he'd like more information and then deliver it. A business can now reward a consumer for receiving and acknowledging ...
... sell them things—to get them to pay attention to their selling messages. A business can now ask a consumer directly if he'd like more information and then deliver it. A business can now reward a consumer for receiving and acknowledging ...
الصفحة
عذرًا، محتوى هذه الصفحة مقيَّد.
عذرًا، محتوى هذه الصفحة مقيَّد.
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising Work | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
SIX The Five Levels of Permission | |
SEVEN Working with Permission as a Commodity | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Airlines Amazon Amazon.com American Airlines American Express anticipated asset audience banners brand trust build clutter Columbia Record commercial consumer consumer’s cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars earn email address example focus focused frequency frequent flier give H&R Block huge increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission longterm magazine marketing campaign marketing messages mass marketing million offer once onetoone marketing optin Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend strangers targeted techniques there’s they’re users Value America What’s Yahoo you’re Yoyodyne