Permission Marketing: Turning Strangers Into Friends And Friends Into CustomersSimon and Schuster, 11/12/2012 - 256 من الصفحات Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. |
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الصفحة
... Marketing Crisis That Money Won't Solve TWO Permission Marketing-The Way to Make Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started-Focus on Share of Customer, Not Market Share FIVE How Frequency Builds ...
... Marketing Crisis That Money Won't Solve TWO Permission Marketing-The Way to Make Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started-Focus on Share of Customer, Not Market Share FIVE How Frequency Builds ...
الصفحة
... mass distribution, and mass media advertising. In the old days selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the arrival of the mass production economy that changed all ...
... mass distribution, and mass media advertising. In the old days selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the arrival of the mass production economy that changed all ...
الصفحة
... mass production economy has basically been tapped out. You already know this, if you just think about what your own life is like as a consumer within that economy. As a consumer, you now inhabit an endlessly expanding universe of new ...
... mass production economy has basically been tapped out. You already know this, if you just think about what your own life is like as a consumer within that economy. As a consumer, you now inhabit an endlessly expanding universe of new ...
الصفحة
... mass production economic system carried to its logical extreme - businesses all trying to find more customers for an ever - widening array of more specialized and innovative products and services . In order to sell this vast arsenal of ...
... mass production economic system carried to its logical extreme - businesses all trying to find more customers for an ever - widening array of more specialized and innovative products and services . In order to sell this vast arsenal of ...
الصفحة
عذرًا، محتوى هذه الصفحة مقيَّد.
عذرًا، محتوى هذه الصفحة مقيَّد.
المحتوى
ONE The Marketing Crisis That Money Wont Solve | |
TWO Permission MarketingThe Way to Make Advertising | |
THREE The Evolution of Mass Advertising | |
FIVE How Frequency Builds Trust and Permission Facilitates | |
The SIX Five Levels of Permission | |
EIGHT Everything You Know About Marketing on the Web | |
NINE Permission Marketing in the Context of the | |
TEN Case Studies | |
ELEVEN How to Evaluate a Permission Marketing Program | |
Acknowledgments | |
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عبارات ومصطلحات مألوفة
AAdvantage advertising Amazon Amazon.com American Airlines American Express anticipated asset audience banners benefits brand trust build catalog clutter commercial companies consumer cost create Crisco CyberGold database deliver dialogue direct mail direct marketing dollars e-mail e-mail address earn example focus focused frequency frequent flier give H&R Block huge hundred Imgis incentive increase interaction Internet Interruption Marketing investment Jennicam L. L. Bean level of permission leverages the permission magazine marketing campaign marketing messages mass marketing mass media million offer one-to-one marketing opportunity opt-in Palm Pilot pay attention percent permission base Permission Marketing profitable promotion prospects purchase relationship relevant response rate reward sell SETH GODIN someone spam spend targeted techniques there's upgrade users Value America Yahoo Yoyodyne