 | Don Peppers, Martha Rogers - 2004 - عدد الصفحات: 560
...dating apply, and so do many of the benefits. FIVE STEPS TO DATING YOUR CUSTOMER Every interaction must offer the prospective customer an incentive for...into prospects who choose to "opt in" to a series of communication. Second, using the attention offered by the consumer, the marketer offers a curriculum... | |
 | Troy Waugh - 2005 - عدد الصفحات: 304
...Godin makes the distinction between traditional marketing and permission marketing clear when he says: "Interruption marketers spend all their time interrupting...choose to 'opt in' to a series of communications." Joe James and David Coker of Coker James in Atlanta, Georgia, have used a permission marketing campaign... | |
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Interruption Marketers spend all their time interrupting strangers, in an almost pitiful attempt to bolster popularity and capture attention. Permission Marketers spend as little time and money talking to strangers as they can. Instead they move as quickly... 