 | Sonja-Maria Salmen - 2013 - عدد الصفحات: 484
...marketers in a symbiotic exchange. Permission Marketing encourage consumers to participate in a long term, Interactive marketing campaign in which they are rewarded...paying attention to increasingly relevant messages. ... Permission marketing is anticipated, personal, relevant. Anticipated - people look forward to hearing... | |
 | Don Peppers, Martha Rogers - 2004 - عدد الصفحات: 560
...handsomely to save time, while marketers are eager to pay bundles to get attention. bundles to get attention. Interruption Marketing is the enemy of...1 percent). Then imagine that more than 35 percent responded. That's what happens when you interact with your prospects one at a time, with individual... | |
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Marketing guarantees that consumers pay more attention to the marketing message. It allows marketers to tell their story calmly and succinctly, without fear of being interrupted by competitors or Interruption Marketers. It serves both consumers and marketers... 