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" ... Then, when they fail, they fire their agency! The other way to get married is a lot more fun, a lot more rational, and a lot more successful. It's called dating. A Permission Marketer goes on a date. If it goes well, the two of them go on another... "
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers - الصفحة 45
بواسطة Seth Godin - 1999 - عدد الصفحات: 224
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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's ...

Joseph H. Boyett, Jimmie T. Boyett - 2003 - عدد الصفحات: 252
...the ads. They interrupt people and hope that one in a hundred will go ahead and buy something.Then, when they fail, they fire their agency! The other...of the rules of dating apply, and so do many of the benefits.28 Step #4: Customize Some Aspects of Your Enterprise's Behavior toward the Customer Your...
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Beyond Free Coffee & Donuts: Marketing Training and Development

Sophie Oberstein, Jan Alleman, American Society for Training and Development - 2003 - عدد الصفحات: 197
...to another one until you find someone, possibly, who will say yes. A permission marketer, he says, "goes on a date. If it goes well, the two of them...dating, the permission marketer proposes marriage." What ensures that external providers get past the first few dates with their internal prospects? What...
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Managing Customer Relationships: A Strategic Framework

Don Peppers, Martha Rogers - 2004 - عدد الصفحات: 560
...date. If it goes well, the two of them go on another date. And then another. Until, after 10 or 12 dates, both sides can really communicate with each other about their needs and desires. After 20 dates they meet each other's families. Finally, after three or four months of dating, the Permission...
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