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" When brands were new and impressive, owning the right brand was vital. But in today's free market there are plenty of factories, plenty of brands, and way too many choices. With just a little effort and a little savings we can get almost anything we want.... "
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers - الصفحة 41
بواسطة Seth Godin - 1999 - عدد الصفحات: 224
معاينة محدودة - لمحة عن هذا الكتاب

Managing Customer Relationships: A Strategic Framework

Don Peppers, Martha Rogers - 2004 - عدد الصفحات: 560
...premium to own. People were willing to walk a mile for a Camel, and knew things go better with Coke. When brands were new and impressive, owning the right...broken microwave ovens instead of having them repaired. This surplus situation, or abundance of goods, is especially clear when it comes to information and...
معاينة محدودة - لمحة عن هذا الكتاب




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