Facing Up to Management Faddism: A New Look at an Old Force
Greenwood Publishing Group, 2001 - 211 من الصفحات
How to distinguish fads that may have at least some validity from those that don't is a main purpose of the book. The authors show that what works in one place may not work in another, exploring how firms often implement fad-based programs across borders without considering the cultural nuances in doing so. Brindle and Stearns use an interdisciplinary approach with an historical bent in their reviews, examinations and appraisals, but they remain pragmatic and utilitarian at all times. They are serious when they say that managing the fad itself is at least as important, often more so, than managing the fad's content. Their section on strategy alone will be of special value to managers in the trenches who need guidance day by day, as well as to financial and organizational analysts who want to avoid being hoodwinked by today's fads and tomorrow's as well.
ما يقوله الناس - كتابة مراجعة
I What Fads Are On and Beneath the Surface
The Nature of Business Fads
Fads Change and Continuity across the Century
What Causes Fads and Why Are Causes Important?
Transmitting TwentiethCentury Faddism The Role of Business Schools
The Role of Consulting Firms
FadsFaddisme The French Case
Fads on the International Stage Trends and Prospects
Strategies for Managing Business Fads
Managerial Problems and Case Studies
How to Evaluate How to Respond
The International Dimension