Flavor of the Month: Why Smart People Fall for FadsUniversity of California Press, 10/04/2006 - 214 من الصفحات While fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments—novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others—after absorbing extraordinary amounts of time and money—are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best—author of the acclaimed Damned Lies and Statistics—explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle—emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility, Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions. |
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الصفحة 2
... sociologists are able to measure the popularity of novelties , their data generally display patterns similar to those shown in this chapter's graphs . lots of things that seem strange at first catch on— 2 / The Illusion of Diffusion.
... sociologists are able to measure the popularity of novelties , their data generally display patterns similar to those shown in this chapter's graphs . lots of things that seem strange at first catch on— 2 / The Illusion of Diffusion.
الصفحة 5
... sociologist Emory Bogardus made what was probably the first serious study of fads . Each year between 1915 and 1924 , he asked about a hundred people to name five current fads . Not surprisingly , he found that most fads did not last ...
... sociologist Emory Bogardus made what was probably the first serious study of fads . Each year between 1915 and 1924 , he asked about a hundred people to name five current fads . Not surprisingly , he found that most fads did not last ...
الصفحة 10
... sociologist Georg Simmel in 1904.1 13 Simmel's basic model envisioned society as a hierarchy or ladder , on which those at the top try to differentiate them- selves from the people on the rung below them by adopting new symbols of their ...
... sociologist Georg Simmel in 1904.1 13 Simmel's basic model envisioned society as a hierarchy or ladder , on which those at the top try to differentiate them- selves from the people on the rung below them by adopting new symbols of their ...
الصفحة 12
... sociologists call “ culture industries ” that produce goods intended to achieve brief popularity , before being supplanted by something new.16 Think about book publishers , or the people who produce movies or music . Nobody expects this ...
... sociologists call “ culture industries ” that produce goods intended to achieve brief popularity , before being supplanted by something new.16 Think about book publishers , or the people who produce movies or music . Nobody expects this ...
الصفحة 62
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المحتوى
1 | |
Conditions That Foster Institutional Fads | 23 |
Emerging | 45 |
Surging | 80 |
Purging | 106 |
6 Fad Dynamics | 129 |
7 Becoming FadProof | 153 |
Notes | 163 |
References | 179 |
Index | 199 |
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abandon ABLM Abrahamson and Fairchild adopt the innovation adopt the novelty Aguirre American appraisal planning argue attention bandwagon become better breast cancer Brindle and Stearns bull markets chronic fatigue syndrome cold fusion corporations crimes critics culture DARE diets drug effective enthusiasm evidence example Fad Cycle fad’s fads and fashions Fairchild 1999 fash favor gurus hate crimes hula hoops ideas Informational Cascades inno insist insti institutional fads involve John Gill Journal Kieser less lots management fads Management Fashion media coverage medicine ment methods Michael offers organizations particular patients pendulum phonics popular problems progress promise promoters quality circles rational schools Science Six Sigma social networks society Sociology solution sorts spread stories success surging teaching reading tend things tion tional treatment trend trendsetters Tyack and Cuban University Press wave what’s whole language words wristwatch York