Flavor of the Month: Why Smart People Fall for FadsUniversity of California Press, 10/04/2006 - 214 من الصفحات While fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments—novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others—after absorbing extraordinary amounts of time and money—are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best—author of the acclaimed Damned Lies and Statistics—explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle—emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility, Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions. |
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الصفحة 3
... through periods when they favor particular diagnoses ( disease fads ) or therapies ( treatment fads ) ; managers adopt and then reject meth- COULD THIS BE JUST A FAD? Recent Article Titles in The Illusion of Diffusion / 3.
... through periods when they favor particular diagnoses ( disease fads ) or therapies ( treatment fads ) ; managers adopt and then reject meth- COULD THIS BE JUST A FAD? Recent Article Titles in The Illusion of Diffusion / 3.
الصفحة 4
... particular institutions, commentators acknowledge that fads occur; they even write articles with titles that ask whether some hot new development will prove to be just a fad (see box above). What these commentators don't seem to notice ...
... particular institutions, commentators acknowledge that fads occur; they even write articles with titles that ask whether some hot new development will prove to be just a fad (see box above). What these commentators don't seem to notice ...
الصفحة 10
... particular fash- ion in clothing that obeys the trickle - down pattern — let's pick a year when the top designers declare that skirts will go up or go down or whatever . If we graph the trickle - 10 / The Illusion of Diffusion.
... particular fash- ion in clothing that obeys the trickle - down pattern — let's pick a year when the top designers declare that skirts will go up or go down or whatever . If we graph the trickle - 10 / The Illusion of Diffusion.
الصفحة 11
... particular fashions display essentially the same dynamics as fads : Popularity The Contours of a Particular Fashion Time However , this cannot be the end of the matter . People do not drop a tired clothing style in favor of nakedness ...
... particular fashions display essentially the same dynamics as fads : Popularity The Contours of a Particular Fashion Time However , this cannot be the end of the matter . People do not drop a tired clothing style in favor of nakedness ...
الصفحة 15
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المحتوى
1 | |
Conditions That Foster Institutional Fads | 23 |
Emerging | 45 |
Surging | 80 |
Purging | 106 |
6 Fad Dynamics | 129 |
7 Becoming FadProof | 153 |
Notes | 163 |
References | 179 |
Index | 199 |
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abandon ABLM Abrahamson and Fairchild adopt the innovation adopt the novelty Aguirre American appraisal planning argue attention bandwagon become better breast cancer Brindle and Stearns bull markets chronic fatigue syndrome cold fusion corporations crimes critics culture DARE diets drug effective enthusiasm evidence example Fad Cycle fad’s fads and fashions Fairchild 1999 fash favor gurus hate crimes hula hoops ideas Informational Cascades inno insist insti institutional fads involve John Gill Journal Kieser less lots management fads Management Fashion media coverage medicine ment methods Michael offers organizations particular patients pendulum phonics popular problems progress promise promoters quality circles rational schools Science Six Sigma social networks society Sociology solution sorts spread stories success surging teaching reading tend things tion tional treatment trend trendsetters Tyack and Cuban University Press wave what’s whole language words wristwatch York