Flavor of the Month: Why Smart People Fall for FadsUniversity of California Press, 10/04/2006 - 214 من الصفحات While fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments—novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others—after absorbing extraordinary amounts of time and money—are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best—author of the acclaimed Damned Lies and Statistics—explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle—emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility, Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions. |
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الصفحة ix
... what else . I have gone on retreats ; partici- pated in program reviews ; served on task forces ; puzzled over mission statements ; written five - year plans , three - year plans , and niche reports ; and listened to proclamations from ...
... what else . I have gone on retreats ; partici- pated in program reviews ; served on task forces ; puzzled over mission statements ; written five - year plans , three - year plans , and niche reports ; and listened to proclamations from ...
الصفحة 1
... What I remember most were the photos that the newspapers and maga- zines ran that summer, pictures of other people having fun with the new toy. The first ones showed a young boy or girl spinning a hula hoop; but as the weeks passed, the ...
... What I remember most were the photos that the newspapers and maga- zines ran that summer, pictures of other people having fun with the new toy. The first ones showed a young boy or girl spinning a hula hoop; but as the weeks passed, the ...
الصفحة 2
... What makes something a fad is its rapid loss of popularity . This is an important point . People sometimes assume that fads share some quality , that they are by nature strange or silly or trivial . But * The graphs in this chapter ...
... What makes something a fad is its rapid loss of popularity . This is an important point . People sometimes assume that fads share some quality , that they are by nature strange or silly or trivial . But * The graphs in this chapter ...
الصفحة 3
... What makes something a fad is not that it is peculiar but that it achieves short - lived popularity , only to fade away . By and large , serious people don't feel they need to pay much attention to fads . We tend to dismiss fads as ...
... What makes something a fad is not that it is peculiar but that it achieves short - lived popularity , only to fade away . By and large , serious people don't feel they need to pay much attention to fads . We tend to dismiss fads as ...
الصفحة 5
... what they learn is shaped by that school's current policies regarding teaching prac- tices and discipline . We depend on our doctors to use diagnoses and treatments that can help us , rather than following some worthless trend . Our ...
... what they learn is shaped by that school's current policies regarding teaching prac- tices and discipline . We depend on our doctors to use diagnoses and treatments that can help us , rather than following some worthless trend . Our ...
المحتوى
1 | |
Conditions That Foster Institutional Fads | 23 |
Emerging | 45 |
Surging | 80 |
Purging | 106 |
6 Fad Dynamics | 129 |
7 Becoming FadProof | 153 |
Notes | 163 |
References | 179 |
Index | 199 |
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