The Elephant in the Brain: Hidden Motives in Everyday LifeHuman beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen? Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain. |
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الصفحة 11
So if we can accurately diagnose what's holding back our institutions, we may finally succeed in reforming them, thereby making our lives even better. Of course, not everyone cares about the design of large- scale social institutions.
So if we can accurately diagnose what's holding back our institutions, we may finally succeed in reforming them, thereby making our lives even better. Of course, not everyone cares about the design of large- scale social institutions.
الصفحة 12
As Trivers puts it, “We deceive ourselves the better to deceive others.”8 4. In some areas of life, especially polarized ones like politics, we're quick to point out when others' motives are more selfish than they claim.
As Trivers puts it, “We deceive ourselves the better to deceive others.”8 4. In some areas of life, especially polarized ones like politics, we're quick to point out when others' motives are more selfish than they claim.
الصفحة 13
It allows us to reap the benefits of selfish behavior while posing as unselfish in front of others; it helps us look better than we really are. Confronting our delusions must therefore (at least in part) undermine their very reason for ...
It allows us to reap the benefits of selfish behavior while posing as unselfish in front of others; it helps us look better than we really are. Confronting our delusions must therefore (at least in part) undermine their very reason for ...
الصفحة 14
There's a very real sense in which we might be better off not knowing what we're up to. But we see this choice— of whether to look inward and confront the elephant or continue to avert our gaze— as similar to the choice Morpheus offers ...
There's a very real sense in which we might be better off not knowing what we're up to. But we see this choice— of whether to look inward and confront the elephant or continue to avert our gaze— as similar to the choice Morpheus offers ...
الصفحة 19
As far as natural selection is concerned, all that matters is that primates who do more social grooming fare better than primates who do less. Primates are thereby endowed with instincts that make ANIMAL BEHAVIOR 19.
As far as natural selection is concerned, all that matters is that primates who do more social grooming fare better than primates who do less. Primates are thereby endowed with instincts that make ANIMAL BEHAVIOR 19.
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