Power Up Your Profits: 31 Days to Better SellingJohn Wiley & Sons, 21/01/2005 - 304 من الصفحات Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs. |
من داخل الكتاب
النتائج 6-10 من 85
الصفحة 5
... focus on potential clients. Similar stages are useful for referral sources that are covered in other chapters. Step 1, finding prospects, includes many of the marketing methods mentioned earlier that you're familiar with, such as ...
... focus on potential clients. Similar stages are useful for referral sources that are covered in other chapters. Step 1, finding prospects, includes many of the marketing methods mentioned earlier that you're familiar with, such as ...
الصفحة 9
... focus on personal selling, he and his partners have pushed LBMC into the top 100 accounting firms in America in less than 15 years. Morgan wanted to be a professional baseball player: “I couldn't run and I couldn't pitch, but I could ...
... focus on personal selling, he and his partners have pushed LBMC into the top 100 accounting firms in America in less than 15 years. Morgan wanted to be a professional baseball player: “I couldn't run and I couldn't pitch, but I could ...
الصفحة 11
... focus differently in order to move forward. And I realized that there were a lot of people who could read the textbooks and get the answers in public accounting. But being able to generate new business was a unique quality that would ...
... focus differently in order to move forward. And I realized that there were a lot of people who could read the textbooks and get the answers in public accounting. But being able to generate new business was a unique quality that would ...
الصفحة 17
... focus on improving their selling performance. Jeff Everly, a partner with Yount, Hyde & Barbour in Winchester, Virginia who is profiled in Day 4, says, “I think anybody can learn to play golf. If you practice hard, you can play a good ...
... focus on improving their selling performance. Jeff Everly, a partner with Yount, Hyde & Barbour in Winchester, Virginia who is profiled in Day 4, says, “I think anybody can learn to play golf. If you practice hard, you can play a good ...
الصفحة 22
... focus on your overall record. Bob Fifer, in his book Double Your Profits,4 says: “The ability to see successes and failures in groupings is a valuable game to play.” You learn to see the bigger picture and to balance the failures ...
... focus on your overall record. Bob Fifer, in his book Double Your Profits,4 says: “The ability to see successes and failures in groupings is a valuable game to play.” You learn to see the bigger picture and to balance the failures ...
المحتوى
1 | |
Part Two Target Better Clients | 59 |
Part Three Better Selling Helps Your Clients | 135 |
Part Four Power Tools for Better Selling | 173 |
Part Five All Selling Is Personal Selling | 229 |
Part Six Extend Your Profits | 295 |
Notes | 331 |
Bibliography | 337 |
Index | 339 |
طبعات أخرى - عرض جميع المقتطفات
Power Up Your Profits: 31 Days to Better Selling <span dir=ltr>Troy Waugh</span> لا تتوفر معاينة - 2005 |
Power Up Your Profits: 31 Days to Better Selling <span dir=ltr>Troy Waugh</span> لا تتوفر معاينة - 2004 |
عبارات ومصطلحات مألوفة
accounting firms accounting services advertising attorneys attract audit Bailey Browne BDO Seidman benefits best clients better Bill Bill Jenkins Bob Gaida build clients communication compete competition consulting contacts cost CPA firms create Crowe Chizek customers decision develop employees existing clients fees Fingland firm’s focus focused going Harvey Mackay hire important industry interest investment keep Ken Blanchard KPMG Kruse leads listen managing partner marketing and sales marketing budget marketing program meet Mike Kruse Moss Adams newsletter niche percent permission marketing person potential practice professional profits proposal questions Rainmaker Academy referral sources relationship revenue RSM McGladrey SALES LEADER Sarbanes-Oxley Act says sellers selling seminar Seth Godin skills staff members strategy success talk target tell Terry Orr things today’s trust
مقاطع مشهورة
الصفحة 27 - Most people give up just when they're about to achieve success. They quit on the one-yard line. They give up at the last minute of the game one foot from a winning touchdown.
الصفحة 122 - Method goes far to prevent trouble in business ; for it makes the task easy, hinders confusion, saves abundance of time, and instructs those that have business depending, what to do, and what to hope.
الصفحة 277 - When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity.
الصفحة 69 - You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
الصفحة 11 - I believe that anyone can conquer fear by doing the things he fears to do, provided he keeps doing them until he gets a record of successful experiences behind him.
الصفحة 143 - We are all salesmen, every day of our lives. We are selling our ideas, our plans, our enthusiasm to those with whom we come in contact.
الصفحة 245 - Patience is a most necessary qualification for business ; many a man would rather you heard his story, than granted his request. One must seem to hear the unreasonable demands of the petulant, unmoved, and the tedious details of the dull, untired. That is the least price that a man must pay for a high station.
الصفحة 23 - Any fact facing us is not as important as our attitude toward it, for that determines our success or failure.
الصفحة 43 - But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.