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Loading... Permission Marketing: Turning Strangers into Friends and Friends into Customers (original 1999; edition 2007)by Seth GodinI cannot believe this book is over 15 years old, and I had not read it. It is a book I believe every small business owner and Extension educator should read. At its core, it is about developing and nurturing relationships so they are eager to buy into your product. This book has a lot of overlap with the ideas of Referral Engine*. Rather than spend (waste) a lot of money advertising to people who may or may not be interested in your product, grow your lists of people who are actually interested in what you offer. Get to learn about those people and target your programming or products accordingly. Read more The book is all the prophecy that became true. As I've listened to it in 2017 all that Seth Godin describes is taught now as a dogma. All the notions of direct marketing and beeing customer centric are taught now in the ivy league schools such as Wharton, by leading professors such as Peter Fader. In his book in 90th, he already describes how technology and the web are going to revolutionize the way advertising is done. Tendencies such as keeping databases of the prospect buyers are much more relevant now than ever before. I was glad to learn what the cookie does in my browser. Throughout the many sales books I've read I've always seen Permission Marketing and had intended to read it for quite some time now. I was excited to finally pick it up after reading [b:Love Is the Killer App: How to Win Business and Influence Friends|262963|Love Is the Killer App How to Win Business and Influence Friends|Tim Sanders|http://d.gr-assets.com/books/1320435008s/262963.jpg|1076876] because it was spoken of often and I had loved Tim Sanders' book. Unfortunately I didnt get that excited feel that you do for a book that offers a radical change. The problem I think is that this book needs a revised addition to accompany the new technology that has come by. The book was written in 1999 and numerous times Mr. Godin talks of AOL, Netscape, Sidekick, etc. All these old hats distract you from taking it seriously now. If a revised edition could reflect on how Google has used permission marketing then the revelency would help the reader take the information more to heart. Throughout the many sales books I've read I've always seen Permission Marketing and had intended to read it for quite some time now. I was excited to finally pick it up after reading [b:Love Is the Killer App: How to Win Business and Influence Friends|262963|Love Is the Killer App How to Win Business and Influence Friends|Tim Sanders|http://d.gr-assets.com/books/1320435008s/262963.jpg|1076876] because it was spoken of often and I had loved Tim Sanders' book. Unfortunately I didnt get that excited feel that you do for a book that offers a radical change. The problem I think is that this book needs a revised addition to accompany the new technology that has come by. The book was written in 1999 and numerous times Mr. Godin talks of AOL, Netscape, Sidekick, etc. All these old hats distract you from taking it seriously now. If a revised edition could reflect on how Google has used permission marketing then the revelency would help the reader take the information more to heart. Explains his concepts best in this must read. Great insight into Amazon & Yahoo. Brilliant insight into building a relationship with the customer. Great info on Opt-in email from a management standpoint. I believe this is Seth Godin's best book. Good information on how to educate your customer. I re- read this book this book all the time. His "magnum opus"? The foundation of all of his other weirdly title books about marketing. And a very, very valuable business book. Numbers? Ratings? Hits? No - according to Seth Godin one metric that really matters is the number of people that are opting into your marketing and client communication systems. Very good book. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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