Flavor of the month : why smart people fall for fads
Joel Best explores the range of institutional fads, analyses the features of our culture that foster them, and identifies the major stages of the fad cycle: emerging, surging, and purging. He examines the causes and consequences of fads and suggests ways of fad-proofing our institutions
1 online resource (xi, 201 pages) : illustrations
9780520932357, 9781423745525, 9781598759266, 9786612358913, 0520932358, 1423745523, 1598759264, 6612358912
62864227
The illusion of diffusion
Why we embrace novelties : conditions that foster institutional fads
The fad cycle : emerging
The fad cycle : surging
The fad cycle : purging
Fad dynamics
Becoming fad-proof
English
California scholarship online Click for access to e-book